MAXhealth Fitness Board

The London China Company Limited has been established for over 30 years, where we originally demonstrated china and glass items made in the UK, at markets and events, hence the name London China. When the UK pottery industry closed down, we then expanded our merchandise and moved into presenting other kitchen gadgets and household products.

We now import our own products from all over the world and sell directly through ecommerce, mail-order, TV shopping channels and around 100 retail shows per year. These consumer exhibitions include county and specialist fairs, as well as BBC Good Food shows, Ideal Home Shows and Grand Designs Live.

In 2004 the business diversified, and we started to represent other companies from abroad, selling their products and promoting the brands direct to the public and on TV. In 2006 ‘L.C.C. Show & T.V. Promotions’ was formed to encompass more of what we are about.

We have very close links with media shopping channels and now sell many of our products through QVC, Ideal World TV, and Tri-Star in the UK.

In the UK we now promote many other companies’ products including BergHOFF Worldwide (Belgium), Arnica (Turkey), Genius Products (Germany) etc.

Most of what we sell are demonstration products and we have a first class team of demonstrators that can promote any kind of product from gardening to household, DIY to luxury goods. We also offer a service of producing demonstrations for other companies.

In 2016 we diversified further and expanded into retail stores. You will now see many of our brands (including MAXhealth Fitness Board) demonstrated and sold with Costco UK stores nationwide.